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photo of the commerce hose employee team in Commerce, California.

Our Story

Commerce Hose & Industrial Products, formerly known as “Hose King”, has been a family owned business for over 60 years.

We provide high quality hoses and industrial products to consumers and businesses of all sizes.

photo of bonnie and dennis bethel

Bonnie & Dennis Bethel, Retired
The Original Hose Queen and King

These hardworking lovebirds are enjoying their time away from the warehouse. Their retirement years have been filled with celebrating their grandchildren’s accomplishments and great-grandchild’s first moments.

employee photo of Jason Bethel

Jason Bethel, President / CEO
Head Honcho, Hose King Regent, & Part-Time Instagram Model

Jason has been working at Commerce Hose & Industrial Products since he was a teenager. He has learned every step of the business, developed strong relationships with suppliers and customers, and has taken over the Hose King throne, allowing Dennis Bethel to enjoy his retirement years.

photo of jennifer ganalon

Jennifer Bethel Ganalon, CFO
Head of Chaos Management & Number Cruncher

Jennifer, daughter of Bonnie & Dennis, grew up in the Hose Castle with her brother Jason. Her duties around the office and warehouse are endless! Jennifer wears many hats at Commerce Hose & Industrial Products, but her favorite job is at home as Mom.

photo of shannon bethel with husband

Shannon Bethel, Marketing & Communications
Countess of Communications, Director of Warehouse Fun

Shannon, wife of Jason, started as a Part-Time Accounts Receivable clerk and quickly transitioned into her current Full-Time position as Master Communicator. She loves working with her Husband and Sister-In-Law, but her favorite full-time role is “Glammy”.

employee photo of Frank Rubio

Frank Rubio, General Manager
Señor Pancho, Linguistic Specialist, & Master of Operations

Frank has been instrumental in growing the business since he came on board with Commerce Hose & Industrial Products. His Bilingual background allows us to serve both Spanish-speaking business owners and customers.

employee photo of Seth Bethel

Seth Bethel, Sales Development Representative

Seth is our “King in the Making”, the heir apparent to the Hose King throne as he is the son of the current reigning leader – Jason.  As he prepares for his rise in stature, he is working his hardest every day (that’s his motto) in Inside Sales, but if you do lose track of him, he’s probably watching sports or he’s at the beach surfing – which is fair – all great leaders subscribe to a good work/life balance. 

employee photo of Christian Contreras

Christian Contreras, Field Sales Representative

When you call into Commerce Hose & Industrial Products, Chris is usually answering your call. If you can define your project, Chris can help you find the right components or products at the best available price.  We don’t know a lot about him outside of work. We think he may be a secret agent or something, you know, like Inspector Gadget? It would make sense.  

employee photo of Alcala Jaramillo

Enrique Alcala Jaramillo, Warehouse Manager

Enrique is our quiet giant in the warehouse and talented hose technician who strives to improve himself and his craft every day.  Enrique is a hydraulic wizard. Outside of the workplace, Enrique enjoys shooting hoops on the basketball court. We bet he can beat you at a quick game of H-Y-D-R-A-U-L-I-C-S.

employee Josh Gonzalez

Josh Gonzalez, Operations Manager

Josh is like a human gear with a bear spirit. He is an “integral part” of our Purchasing, Inventory, and Sales. He has an “iron will” to get the job done and get it done right. And when he isn’t being an absolute beast in the workplace, you can often catch him hibernating for long hours with his cat or learning all there is to know about a subject on Wikipedia.

employee photo of Abran Sanchez

Abran Sanchez, Logistics Lead

Abran is a key player in our logistical operations. He is an expert for hose orders, deliveries, and technical work advice. Customers appreciate his bilingual support and his proactive approach to solving their project needs. A talented mechanic who once owned horses, Abran brings a unique set of hands-on skills to every job he tackles. When he isn’t providing top-tier service, this die-hard Dodgers fan is most likely off-roading, camping, or playing sports with his kids. His family is what’s most important to him and he loves a good meal!

employee photo of Pedro Barajas Saenz

Pedro Barajas Saenz, Receiving Specialist / Inventory Mgr.
Maestro of Mayhem & Delivery Warrior

Pedro has been a loyal employee of Commerce Hose & Industrial Products since 2005. He is a quiet man whose brain works faster than a calculator in a labyrinth. He keeps our warehouse organized and ensures our On-Time Delivery Percentage is higher than Amazon Prime’s. Not all heroes wear capes, some wear Commerce Hose shirts.

employee Oscar Hernandez

Oscar Hernandez, Sales Development Representative

Oscar is a vital part of our Inside Sales team and serves as the go-to person for any task that requires in-depth troubleshooting or great attention to detail. Customers frequently notice his commitment to great service and his meticulous approach to every project. He lives by the motto, “Luck is what happens when preparation meets opportunity,” and employs the internet as his ultimate tool for researching and solving problems. When he isn’t at the office, Oscar is a creative soul who designs embroidery projects and makes beats on a drum machine. To relax, he enjoys traveling, going for walks, and spending quality time with his kids.  

employee photo of Jonathan Magallanez

Jonathan Magallanez, Warehouse Operations 

Jonathan is a dedicated Hose Technician who assists customers with all their hydraulic hose and accessory needs. Known for his cheery demeanor and chipper attitude, he strives to provide every customer with a smile while also being an expert in hydraulic connections and adapters. He is a self-described “open book”. Jonathan was a high school triple threat: playing football, working for after-school programs, and practicing cheer; in fact, he can still perform a split to this day. He lives by the motto, “If you only do what you can, you will never be more than what you are,” and finds he excels in fast-paced, team-based environments where he can be a valuable contributor to something bigger than himself.

employee photo of Miles Ganalon

Miles Ganalon, Office Clerk

What can we say about Miles aka Mizey that hasn’t already been said? We’ve known him literally since the day he was born. He loves the family business and just generally helps us keep things running smoothly, doing office tasks, helping in the warehouse, and keeping the place clean. Now you may find him singing into a hose end because he is a performer with a local band, and he’d probably rather be on a stage somewhere, but for now, he’s here early every day because he believes “Early is on time and on time is late!” 

employee Mario Contreras

Mario Contreras, Sales Manager / Outside Sales Representative

Mario, better known as Compa Mayo, is our go-to expert for deep product knowledge, decisive recommendations, and expert advice. Customers always highlight his incredible responsiveness, a trait driven by his genuine love for helping people and his commitment to doing his best every single time. A self-described “chameleon” who loves to socialize, Mario lives by the Rocky Balboa mindset: “It isn’t about how hard you hit, it’s about how hard you can get hit and keep moving forward”. When he isn’t diving into deep waters or hiking, you can find him relaxing at a cigar lounge, on the golf course, or catching up on streaming shows.

employee Joanna Vazquez

Joanna Vazquez, Sales Development Representative

Joanna is the friendly face of our Inside Sales team, known for her bilingual expertise and for being one of our primary people for Spanish-speaking calls. Customers always notice her nice, empathetic nature, which makes her a natural “safe space” for everyone she helps. At home, she is a dedicated part-time caregiver who loves discovering new restaurants with her family, collecting coffee mugs, and traveling to Mexico. She lives by the motto “Today marks who you are tomorrow,” and would be lost without her Post-it notes (to help her memory!) and, most importantly, her daughter!

employee Taylor Ku

Taylor Ku, Inventory and Finance Specialist

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Raul Cervantes, Warehouse Operations

Raul is a dual threat at Commerce Hose & Industrial Products, serving as both a skilled technician and a Class A driver. Customers always notice his friendly service, and he is a go-to for bilingual translation. When he isn’t on the road, Raul is a licensed barber who can give a fade as sharp as the hoses he works with. Living by the motto “Work hard, play harder,” he spends his free time traveling, camping, or watching movies, but his real pride and joy (and the secret to his motivation) are his two boys and a great meal.

employee Marco "Tono" Castillo

Marco Castillo aka “Tono”, Warehouse Operations

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Douglas Legua Choque, Warehouse Operations

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Brandon Barragan, Logistics Associate

employee Shane O'Donnell

Shane O’Donnell, VMI Specialist

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Michael Garcia, Logistics Associate

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Robert Martinez, Facilities Technician

employee Laurence Butkus Jr

Laurence Butkus Jr. “Larry”, Sales Manager

employee Ruben Medina

Ruben Medina, Field Sales Representative

Ruben is our primary boots-on-the-ground force for sales throughout the Inland Empire. While customers always notice his signature “Elvis” hairstyle, they quickly learn he is a true jack-of-all-trades who can fix anything. He lives by the calm philosophy that “This too, shall pass.” A mindset that likely helps him secure his legendary nine hours of uninterrupted sleep every night. When he isn’t out serving his customers, Ruben trades his tools for oil painting, the piano, or a rockabilly show. He’s a man of many talents who simply can’t live without his hairspray – though he’ll be the first to tell you that, despite the perfect style, he doesn’t dye a single hair on his head.

employee Ricardo Perez

Ricardo Perez, Field Sales Representative

employee Mario Acosta

Mario Acosta, Warehouse Operations

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Greg Franzen, Logistics Associate

As the lead for our HK Distribution venture, Greg is the go-to guy for just about everything. He lives by the motto “Plan your work, work your plan,” and customers always appreciate that he is a fantastic listener who truly focuses on their needs.

When he’s not building a department from the ground up, Greg relaxes by golfing, watching movies, or listening to good music, the one thing he can’t live without. He also claims to have a tail; we aren’t sure if he’s kidding, but it certainly makes him a unique member of the crew!

employee Ignacio Ramirez

Ignacio Ramirez, SGV Driver

Michael Martin, Inside Sales Representative

Michael is the polite powerhouse behind our order desk. Whether he’s navigating “techy” computer tasks or helping a customer, he lives by his favorite quote: “Treat people the way you would like to be treated.”

A true world traveler, Michael has visited over 25 countries and has a secret talent for picking up new languages at lightning speed. He’s always the first to offer a helping hand, but if he’s off the clock, he’s likely building a new PC, playing baseball, or catching the latest F1 race.